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But if you want to stay there, your page has to satisfy search intent. Your keyword doesn’t necessarily have to be at the very beginning of your title. This chapter will show you how to write SEO-friendly title tags and descriptions.
But make no mistake about the factors at the bottom of this list. As you can see in the below chart, “Other” factors, like unlinked mentions, social signals, domain history, outbound links, and site structure, carry 1% weight. But given that there are at least 200 Google ranking factors; that’s at least 189 “other” factors that collectively make up that 1%. In other words, those seemingly small factors, like keywords in URL, that on their own make up 1%, are not so small. Our approach targets users first because that’s what search engines reward. This chapter covers keyword research and other methods to determine what your audience is seeking.
Next, isolate the top 10 keywords that trigger an AI Overview by adding a SERP feature filter for “AI Overview”. Perplexity is one of the few platforms that shows you what it’s doing under the hood. It runs multiple web searches in the background and cites sources directly in the output, making it easier to understand how information is gathered and used to form a final answer. The model summarizes each result and then reassembles it into a response.
By adding schema markup to your website’s HTML, you provide search engines with explicit clues about what your data means. Technical SEO refers to the process of optimizing the technical aspects of a website to improve its visibility and ranking in search engine results. While choosing keywords might seem as simple as picking popular search terms in your industry, effective research requires a deeper understanding of search intent.
But there are other SERP features you should consider as your SEO strategy evolves. For more on this, check out our full guide to improving your page speed. If you were a HubSpot competitor, and you had your own page of co-marketing statistics, you could reach out to this site for a link. On the next page, click the “Best” option to filter out nofollow links (which won’t pass SEO value if we get them).
Or simplify existing information to make it more understandable. When you provide real value and establish yourself as a reliable expert source, the links will come naturally. Getting mentioned in news articles and industry publications is one of the best ways to build powerful links. Many of BHS Links your suppliers, business partners, and industry associations have partner pages or member directories where they can link to your site. You already have connections with other businesses, so turn those relationships into links.
It offers valuable insights into your website’s performance, search traffic, and potential technical issues affecting your SEO. By leveraging GSC, you can optimize your website for better search visibility, user experience, and overall SEO health. You can also use GSC to perform bulk data exports for enhanced analysis in software like BigQuery. In reality, there are a ton of ways to improve the SEO of your site pages. Search engines look for elements, including title tags, keywords, image tags, internal link structure, and inbound links (also known as backlinks).
FAQFox is a free SEO tool that can scrape the Internet for questions your target audience might be asking or searching. In addition, KeywordsFX provides you with questions related to the topic of your target keyword and modified versions of keyword phrases. KeywordsFX is a free keyword research tool that lists related long-tail keywords to a primary keyword you type in. With top free SEO tools like Ahrefs Backlink Checker, you can research your competitors’ backlink strategies and identify link-building opportunities for your site. Who are your competitors, and how can you outrank them in the SERPs?